Employer branding that works!
We research and analyse
Data shape decisions. Decisions shape campaigns. Campaigns shape effects. That’s why we offer our clients: labour market research, employees’ loyalty and engagement research, competition and employer image analysis, social media and traditional media monitoring.
We create clear and unique EVP, which will serve as a framework for most communication actions and campaigns (including recruitment marketing). Comprehensive employer branding strategy along with detailed operational plans will emphasize strategic approach to employer branding in the company.
Our clients get the most experienced consultants, who have been conducting research and analysis as well as developing marketing and employer branding strategies for many years in Poland and abroad.
We attract talents
Every organization needs new talents. In many industries attracting appropriate employees is one of the most difficult strategic tasks for HR department and of strategic importance. Our team will help you to:
- reach the candidates who are important for you
- attract also those candidates who did not think of changing their jobs
- build a positive image of your organization
- use your budget effectively and limit spending on recruitment agencies and
- last but not least – show your Management Board that HR can also realize interesting and creative projects
We offer following marketing recruitment activities: comprehensive recruitment campaign in offline and online media, student campaigns (e.g. career fairs), unconventional recruitment materials, Internet applications and solutions, full campaigns in social media.
Effective and attractive. Two sides of the same important medal, which is marketing communication. Effective communication is the one that reaches in the right time the right employees and provides vivid and desired information. Eye-catching packaging means it raises attention and is presented in a way that engages. Therefore for marketing communication we often deploy team that consist of strategy specialist, media planner, graphic designer, programmer, copy writer and social media specialist.
We conduct campaigns from A to Z: from concepts and arrangements with a client to their implementation, using the whole spectrum of channels: traditional media, online and social media, job fairs, games/competitions and events, apps, web and mobile solutions.
Main goals are building interest and engagement among target candidates, who actively respond to our campaigns, positively react to messages and are more willing to apply. We engage employees – through internal communication – for higher engagement into activities for companies they work at. We boost loyalty.
Campaigns require a lot of work and preparation (creativity too!) from our team, but they are indeed the essence of employer branding. And they bring a lot of satisfaction when we accomplish our goals.
We share knowledge
We like to share our knowledge and experiences. Therefore we prepare tailor-made strategic workshops and trainings for HR, marketing or communication departments. Usually we cover such topics like recruitment marketing, EVP and EB strategy, social media.